Mike

Mike
  • Team: PPC
  • Title: Sr. Digital Marketing Consultant
  • Hometown: Des Plaines, Illinois
  • Education: B.S. Statistics, Northern Illinois University, 2009
  • Work Background/Accomplishments: Prior to joining Logical Media Group, I worked as a Project Analyst at Corporate Executive Board. I helped design and implement large scale corporate employee engagement surveys serving industries ranging from pharmaceuticals, software, technology, HR, telecommunications, and more.
  • Hobbies/Interests: Watching, playing, and tracking any and all sports (fantasy and reality). The outdoors, fishing, fast cars, & country music.
  • Describe your role at LMG/Ocean and what you enjoy about it: I am a hybrid PPC & SEO consultant with a majority of my time being spent on PPC. I manage anywhere from 7-12 AdWords accounts each day from a variety of industries including real estate, e-commerce, shipping & logistics, healthcare, home improvement, financials, PR and more. I love being able to work with large sets of marketing data. Whether it’s how a batting average describes a ball player, or how a cost per click can help ROI, I have always loved being able to tell stories with numbers. My role with LMG gives me access to the coolest real world applications of statistics, economics, and marketing than I could ever imagine. I really feel like I am helping grow not only Logical Media, but each of my clients as well. Watching each of them grow their sales base and increase their profitability is really exciting.
  • Favorite Chicago bar/restaurant: Sullivan’s Steakhouse
  • Favorite Sports Team: Daaaaa Bears!
  • Favorite Movie: Saving Private Ryan
  • Why did you choose to work at Logical Media Group: I was in my previous role at CEB for 2 years, and while I learned a tremendous amount from a lot of smart people, it was clear to me that I could not make a long term career there. I was feeling burned out, and like my impact on the company was inconsequential. I wanted a genuine career change to a path where I knew the long term potential was there. I had been workings independently for about 5 months when I came across Logical, and I could tell right away they were different from any other company I had experienced. The Chicago River North start up culture was very apparent, and I just loved it. The company was young, still relatively small on its surface, but they were growing extremely fast. It was clear to me that this was a company that I could make a serious impact and help drive them forward, and I feel that’s what has happened. We are now on the Inc. 5000 list, and I think joining Logical was the greatest career decision I could ever make.
  • How did Logical Media Group impact your personal and professional development: Logical gave me the ability to apply what I had been learning from school and past jobs in a real and more impactful way. In the past, I might have been able to learn a skill at one job, but it was