LinkedIn vs. Facebook Advertising: The advantages of LinkedIn for Business

LinkedIn vs. Facebook ads example

The public’s relationship to Facebook has never been picture-perfect, but with the recent uproar surrounding Cambridge Analytica’s access to confidential data via the social network, Facebook users are leaving the platform in droves. This mass exodus from Facebook (as well as recent content updates by FB) spells trouble for those in our industry that handle…

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The Hidden Conversions: Seeing the Bigger Picture with Multi Channel Funnel Reports and Assisted Conversions

One of the most common problems digital marketers run into, whether they are managing their SEM campaigns in house or for an agency, is how best to track conversions. There are tracking codes, analytics tools, tag mangers, attribution models, time lag, conversion funnels, soft conversions, hard conversions, events, goals – I am sure we could…

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