Corporate Finance Company SEO Setup

Client:

An independent commercial finance company based in Chicago.

Goals:

Working with Ocean in a one-month SEO setup, the goals were to choose optimized keywords in order to drive traffic to the corporate finance company’s website.

Strategy:

Ocean chose four pages to optimize for as part of a robust keyword research strategy.

Keyword research involved researching relevant keywords for each page and getting search volume, competition and search engine ranks for the website.

Ocean then implemented anywhere from 3-5 keywords into the on-page content for four optimized pages, plus the home page. The setup also involved implementing website navigation and site architecture recommendations.

Results:

  • The corporate finance company had just two of Ocean’s optimized keywords ranking in the top position when Ocean began its setup in August of 2016, and the company had a total of four keywords ranking in the top 10 of Google’s search results. In June of 2017, 6 keywords were ranking No. 1, and a total of 11 keywords were ranking in the top 10 of Google’s search results
  • The company’s Google desktop ranks had an average gain of nearly 43 positions from August 2016 to June 2017.

43 average positions gained in Google’s search results.

  • Traffic to the website’s four optimized pages (not including the home page) saw a 36 percent increase in traffic year over year from June 2016 to June 2017 following the SEO setup.

36 percent increase in organic to the website’s four optimized pages.

  • Using linear regression analysis, the corporate finance company saw an average growth of 77 organic visits per month from June 2016 to June 2017.

Average increase of 77 organic visits per month to four optimized pages.

Graphs/Stats:

Average jump of 43 spots for Google desktop ranks from August 2016 to June 2017

36 percent increase to optimized pages from June 2016 to June 2017