Chicago Trends Scoreboard Part 3

chicago trends scoreboard

Welcome to the Chicago Trends Scoreboard, brought to you by Logical Media Group (and Google Trends, of course)! Based out of the historic River North neighborhood, we hold firm to the belief that we live and work in the greatest city on earth. Therefore, each week we’ll dig into the data provided by Google Trends (a free tool!) and social media outlets that outline the topics most frequently searched by Chicagoans that week. We’ll also provide any relevant links to content surrounding those topics around the internet that might be of interest to our neighbors around town. We’d love to hear from you about our scoreboard, please contact kevin.hughes@logicalmediagroup.com with any questions or comments. Check the bottom of the post for some additional information about how we gather and interpret this data.


The Final Flight of Sean Tucker

For the 60th consecutive year, the Chicago Air and Water show took place along the coastline of Chicago’s North Avenue Beach for an audience of nearly one million people. 14 federal, state, and city agencies worked together to put on the event, considered a Chicago tradition. Local legends like aerobatic pilot Sean Tucker (performing his last show before retirement) and event announcer Herb Hunter make this event feel like a true Chicago throwback ever year. Folks from all over filed into the Lakeview trail and beachfront with tents, coolers, grills and binoculars.

Full coverage provided by the Chicago Sun-Times here.

jets flying in formation above the chicago coastline

google trends chicago air and water show related queries and topics


“Bringing together a curated selection of Toronto and Chicago’s best chefs, restaurants, and artisans, the ultimate collaborative showcase of your city’s food and drink”

The food obsession in Chicago is real, we love to eat and we’re very proud of our culinary scene and the talented chefs it produces. “Presenting unique, curated, and immersive festivals in Toronto and Chicago, Tastemaker will transform the way food-lovers experience food events.” Local chefs from Blackbird, Lula Café, and Fat Rice to create unique, collaborative dishes paired with cocktails, beers and wine. The event was held at the ultra-trendy Revel Fulton Market in the West Loop, the current hub of the Chicago culinary scene.

google trends tastemaker related queries

steel tastemaker sign with lighted letters


“I’m not for everyone, I’m barely for me.”- Marc Maron

Marc Maron graced the Windy City and the Thalia Hall to bring the raw type of comedy he’s known for in his wildly successful podcast, WTF with Marc Maron. You might also recognize the talented from his work on Netflix in both “Glow,” starring Allison Brie, or his standup special. Maron is a popular comic due to his tendency to be almost agonizingly honest answers to questions, and the open way he discusses his struggles with career failure and substance addiction. His interview in Esquire from June of this year hits on the obstacles he met along his career, and his upcoming projects. Chicagoans were more than happy to buy tickets and turn out to hear him in person.
google trends marc maron thalia hall related queries
wtf with marc maron podcast thumbnail


Sip, Sip In The Park!

Chicago knows how to throw a festival, there are dozens across the city nearly every weekend in the summer. Some are more traditional than others, and the third annual Sangria Festival in Humboldt Park pairs a variety of Sangria concoctions, salsa, reggae, Spanish rock music and flamenco dancers. Guests got to experience a “Spaniard journey” that includes professional dancers, a cigar lounge, and a paint & sip lounge for art enthusiasts.

two women drinking sangria in front of a sangria festival sign

google trends sangria festival and pearl jam related queries


“Step aside Sister Jean-@Cut4 on Twitter”

Somehow Chicago has become the center of the sports universe, specifically as it pertains to nuns. Following the dramatic profile rise of Sister Jean during this past March Madness, Chicago now makes way for Sister Mary Jo Sobieck from Marian Catholic High School. Sister Mary Jo was invited to throw the first pitch out for the White Sox before a game against the Kansas City Royals over the weekend, and she didn’t disappoint. After casually bouncing the ball of her own bicep before the pitch (a popular trick among the kids) Sister Mary Jo threw a dazzling curveball right down the middle of the strike zone. USA explains that the nun has a history of athletic achievement.


“I know some day you’ll have a beautiful life / I know you’ll be a star in somebody else’s sky / But why can’t it be mine?”

google trends white sox related topics and queries

Chicago has played home to some of the best musical acts in the nation already this summer, with Beyonce & the Foo Fighters plus the various festivals around town. This week the Windy City welcomed the iconic Pearl Jam and front man Eddie Vedder into Wrigley Field. Fans were treated to variety of types of entertainment in addition to the music, from thunderstorms leading up to the show to an impromptu stage visit from Bulls legend Dennis Rodman. Rodman has been an ardent fan of the band for years now, and didn’t hesitate to take opportunity to showcase his usual brand of weird theatrics. The band took over social media during the weather delay, but also drew plenty of Google searches from interested fans looking for copies of the set list and updates on the show.

google trends pearl jam concert and weather related queries

pearl jam chicago 2018 concert poster


“Light: On the South Side”
The Washington Post paid tribute this week to a Chicago artist, Michael Abramson and his photography which showcased the many characters of the cities night club scene in the South Side, circa 1975. Abramson attended the Illinois Institute of Technology in Chicago in 1970, where he discovered an interest in the happenings at local night clubs, and sought to capture their mystique with photography. “His work in the clubs has often been compared to that of the great French photographer Brassai, who documented nightlife in Paris in the early decades of the 20th century,” says the Post. The photos are currently being featured at the Blue Sky Gallery in Portland, Oregon but locals can see his work at the Art institute of Chicago.

michael abramson photo of two people in 70's dance club

That’s all for this week’s Chicago Trends Scoreboard, we’d love to hear your thoughts or suggestions! Feel free to email kevin.hughes@theoceanagency.com.

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