Tracking Youtube Interactions from an Iframe

SEO

Any digital marketer worth their salt knows how important tracking is. Whether you’re looking at page views, button clicks, or conversions, having insight into how your visitors interact with your site is the keystone to any successful web presence. This includes how users interact with videos embedded on the site from Youtube. However, implementing these…

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Getting Started with Google Tag Manager

SEO

You’ve setup your site and want to ensure you have the best tracking foundation possible. However, the more you want to track, the more code you need to add to your site. Often these codes need to be added to multiple pages. Luckily, Google offers a free tool to manage multiple codes and implement them…

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The Hidden Conversions: Seeing the Bigger Picture with Multi Channel Funnel Reports and Assisted Conversions

PPC

One of the most common problems digital marketers run into, whether they are managing their SEM campaigns in house or for an agency, is how best to track conversions. There are tracking codes, analytics tools, tag mangers, attribution models, time lag, conversion funnels, soft conversions, hard conversions, events, goals – I am sure we could…

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Where Does Fake News Come From? The Number One Influencer of Misinformation and How It’s Driven

SEO

Who would have thought the childhood game Telephone would be as relevant to our day-to-day experiences as adults? We all remember playing the game. One person would whisper an arbitrary statement into their neighbor’s ear, who would in turn whisper into their neighbor’s ear, and so on and so forth until the last person hears…

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Balancing Mobile Design for UX and SEO

SEO

SEO and UX: Optimizing for Mobile Long gone are the days of optimizing sites for robots. Meta keyword abuse is a thing of the past. Keyword stuffing is penalized by crawlers. And don’t even think of buying links. Google and other search engines have advanced to the point of being able to decipher sites more…

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Creating Emotion with Video Marketing

Video

When one thinks of corporate videos, the thought often associated is the traditional, sit-down interview in an office where the subject discusses their company and mission. How about brands selling a product? Traditionally, a spokesperson will ramble on about how their product is rated number one, and will revolutionize the marketplace. Now, picture your favorite…

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