Expanding Narrative with Visual Effects

Video

It is no secret that computer generated imagery has opened horizons in terms of what storytellers can achieve with their narratives. No longer are filmmakers, commercial videographers, and content teams grounded by limitations that practical effects once held over productions, rather there are now two routes one can take when deciding how to shape the…

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Developing a Branded Video

Video
film camera black and white photo

At its base, branded content features a formula of theme + conflict = call-to-action, which was broken down in detail in our blog on content in the digital space. Understanding this formula and what makes up these types of videos allows one to take the next step in creating one. In order to craft branded…

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Creating Emotion with Video Marketing

Video

When one thinks of corporate videos, the thought often associated is the traditional, sit-down interview in an office where the subject discusses their company and mission. How about brands selling a product? Traditionally, a spokesperson will ramble on about how their product is rated number one, and will revolutionize the marketplace. Now, picture your favorite…

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