Do They Serve (PPC) Ads in Hell? Part II

PPC

In Part 1 we explored some ideas for negatives in the search arena; today, we’ll explore some areas beyond that realm, including what we should do about the myriad sites competing on the search-term “Satan.” Read along…if you dare. Acheron Lesson 4: Don’t forget you can exclude sites, too. “Remember: The point of negative keywords…

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Do They Serve (PPC) Ads in Hell? Part I

PPC

It’s Halloween month around our offices, and, last I checked, the world, as well (we like to keep up to date on current trends), and in celebration of one of my many favorite, food-focused holidays, I thought I’d get into the spirit with the thought experiment of managing a PPC account for a particularly ghoulish…

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