The 10 Best Google Analytics Functions for Every Company

SEO
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Google Analytics is an extremely valuable tool for any website owner. While other analytics solutions are certainly on the market, Google Analytics is the most common and integration-friendly platform out there. This free platform is also essential to demonstrate ROI on your marketing efforts. The downside is that Google Analytics, or GA, isn’t always an…

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Paid Advertising of Then and Now

PPC
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2018 is long gone, but it left a lasting imprint on the future of advertising. As we dive headfirst into 2019, it’s clear that big changes are happening in the PPC advertising world. Towards the tail end of 2018, automation was on the rise. Competition was fierce as Bing, Google, and Amazon duked it out…

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Using Yoast for SEO

SEO
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There’s no doubt about it: WordPress is an amazing content management system. No matter your business, customers, or industry, this platform has the flexibility and tools to build your professional website. WordPress is designed for website beginners. Even then, it can be tough to customize your site once it’s online, especially if you don’t know…

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10 Must-Have WordPress Plugins

Web Design

WordPress is a fantastic content management system. Whether you want to create new pages, post a blog, or reply to comments, WordPress makes it simple and easy. In fact, ease of use is part of WordPress’s charm. WordPress lets you extend the functionality of your site with snippets of code, called plugins. The importance of…

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7 Essentials of an eCommerce Website

Web Design

In 2016, more than half of all internet users bought something online. This figure is projected to grow moving forward as we push into 2019. This frequency of online shopping has retailers moving from the physical space and into the online realm. The problem? That means your eCommerce brand will face even more competition in…

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Logical Media Group Ranks No. 1,999 in Inc. Magazine’s 2018 5000 List of America’s Fastest-Growing Privately Held Companies

Web Design

INC 5000 2018 LMG Press Release 10/10/18 Chicago, October 10th, 2018 – Logical Media Group (LMG) has been named to the annual Inc. 5000 list for a third consecutive year. LMG earned a respective rank of 1,999 out 5,000 on a list that comprises the fastest growing, U.S. based, privately owned companies. Inc. Magazine annually…

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What Are Native Ads? Not What You Think

PPC
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The future of advertising is all about going native. But what does it mean to do native advertising, exactly? How can marketers make the most of native ads without busting their budget? The Global Marketing Alliance estimates the native ad market will be worth an astounding $85.5 billion by 2020. Although they’ve only been around…

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How to Optimize Content for Voice Search

SEO

There are over 65,000 Google searches every second. SEO is a critical tool that helps site owners grab their share of these searches. However, SEO is a moving target. Best practices can become obsolete in as little as a few months. That’s why it’s so important to stay on top of SEO trends, especially if…

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Using WordPress vs. Drupal

Web Design

Picture this: you’ve finally kicked your business off the ground and want to make it official. You’re stoked to be in a position to make your website, but you freeze. How on Earth are you supposed to create a website? What’s the easiest way to get online and start selling your brand? In our experience,…

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Top 10 Website Key Performance Indicators

SEO

Have you ever heard the phrase, “Pics or it didn’t happen”? Marketers have a similar battle when it comes to website performance metrics. Too often we see marketers measuring the wrong metrics or forgetting to measure their site entirely. This is a recipe for misallocating marketing resources and wasting precious budget dollars. Don’t worry! Marketers…

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Letter From Chris O’Neill

SEO

Dear Prospective customer, Business publications have been saying that the search engine optimization space is one of the industries with the largest number of firms closing their doors each year. However, on the flip side of that coin, companies investing into SEO are at an all-time high. My dad always told me “trust, but verify.”…

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Breaking Down the Latest Google Search Results Update:

SEO

Google recently made changes to the layout of their search results page, which I have broken down below. They made four significant changes: They removed the paid ads from the right side on desktop search results. They removed the salmon shaded box surrounding the paid ads at the top of the search results They increased…

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Logical Media Group Ranks No. 891 in Inc. Magazine’s 2016 5000 List of America’s Fastest-Growing Privately Held Companies

Web Design

CHICAGO, August 17, 2016 – Inc. Magazine ranked Logical Media Group No. 891 on its 35th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment — its independent small businesses. Companies such as…

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5 Easy Steps for PPC Landing Page Design

PPC

Some might say that Web Design and PPC go more hand in hand than any other two digital channels. The main reason for this is twofold: firstly, the development side of web design from a technical standpoint is required to create the page and secondly, the creative side of web design from a user experience…

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Four Principles of a Full-Stack Digital Marketer

SEO

What is a Full-Stack Marketer? A Full-Stack Marketer is a digital-advertising specialist that has several years of hands-on experience working in the majority of digital-marketing channels that exist today. I’ve outlined four of the foundational principles you will need to become a Full-Stack Marketer.  I have to admit I am a big fan of the TV…

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